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Business Development

A clear strategy to sell in new markets

We help you choose your markets, define a clear offer, position yourself against competitors and structure a sales journey your teams can apply, in French, English and Spanish.

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Market expansion

Offer definition

Competitive positioning

Sales journey

FR · EN · ES

In short

Inspir3d business development in a few lines

Inspir3d Studio's business development service helps B2B companies structure their growth: market and competitor analysis, offer definition, positioning and messaging, then a commercial action plan connected to digital tools (website, 3D configurator, CPQ platform, AI personalization). Every engagement starts with a diagnosis and is quoted after a discovery call.

Who it's for: B2B companies (industry, trading, services) targeting new markets or a better-positioned offer
What we do: Market analysis, offer definition, positioning, commercial action plan, digital sales tools
Languages: French, English, Spanish
Starting point: A discovery call, then a diagnosis
Pricing: Quoted after the diagnosis
Updated: October 20, 2026

The approach in three steps

From market map to sale

Point cloud
Globe: the markets
Target: offer and positioning
Pink: markers, impact and trajectory

What we cover

Four levers of business development

A commercial plan holds when the market, the offer, the positioning and the sales tools move together. We work on these four topics in the order that fits your situation.

Market expansion

Choice of the markets, segments and countries to open first, with the criteria behind it: size, accessibility, competition, fit with your offer.

Offer definition

Offers your buyers can read: scope, options, service levels, value arguments. An offer a salesperson can explain in a few sentences.

Competitive positioning

A reading of your competitors and a statement of what sets you apart, turned into messages for your website, presentations and sales conversations.

Digital sales tools

Connection with our other services where they serve the sale: website, 3D configurator, CPQ platform, AI personalization.

Our method

A six-step method

Each step produces a deliverable you can read, discuss and correct before moving to the next.

Diagnosis and objectives

We review your business, current customers, teams and the commercial objective you aim for.

Market and competitor analysis

We study the markets under consideration, the buyers, the competitors and the channels your customers buy through.

Offer definition

We clarify the scope of the offer, its variants and the arguments that matter for each type of buyer.

Positioning and messaging

We formulate your positioning and the message that follows, in each language of your markets.

Commercial action plan

We build the sales journey, priority actions, tools to mobilize and a realistic timeline.

Implementation and tracking

We support the rollout, track indicators agreed together and adjust the plan.

A market to open, an offer to clarify?

Let's talk in a discovery call. We look at your situation and tell you honestly where to start.

Book a call

What's included

What an engagement includes

Objective framingCommercial objective, scope, timeline and tracking indicators agreed at the start.

Market analysisMarkets, segments and buyer profiles studied for your offer.

Competitor analysisComparison of your direct competitors' offers and messages.

Offer definitionScope, variants and value arguments for each offer.

Positioning and messagesA positioning statement broken down into usable messages.

Sales journeyThe steps that lead a prospect from first contact to decision.

Commercial action planPrioritized actions, tools to mobilize and timeline.

Digital tool recommendationsWebsite, 3D configurator, CPQ platform or AI personalization, where they serve your sales.

Expected outcomes

What this approach aims to produce

A clear view of the markets to open first
An offer your teams can present in a few sentences
A distinct position against your competitors
Consistent messages on your website and materials, in every language
A sales journey that your salespeople and digital tools follow together
Simple indicators to see what works and adjust

We don't promise figures: results depend on your market, your offer and how it is carried out. We agree on tracking indicators from the start.

Resources

Go further

A few reads and a complementary service to extend your thinking on commercial growth.

AI strategies for e-commerce growth

How AI can support a concrete growth strategy.

Why a growth-focused digital strategy matters

Why to link your digital strategy to your growth objectives.

CPQ platform

Configure, price and quote: the sales tool that extends a well-defined offer.

Why Inspir3d

Commercial strategy and digital tools under one roof

Strategy tied to execution

We also build the websites, configurators and platforms that carry the sale: strategy doesn't stay on paper.

Three languages from day one

Offer, positioning and messages are designed in French, English and Spanish, for your markets.

One contact, a clear approach

A diagnosis, readable deliverables at every step and decisions that stay with you.

A market to open, an offer to clarify?

Let's talk in a discovery call. We look at your situation and tell you honestly where to start.

Book a call

FAQ

Your questions about business development

What is business development?

It is the set of actions that grow your sales sustainably: choosing markets, defining the offer, positioning against competitors and structuring the sales journey.

Who is this service for?

B2B companies that want to open new markets, clarify their offer or stand out better, notably in industry, trading and services.

Where does an engagement start?

With a discovery call, then a diagnosis of your business, your customers and your commercial objective.

Do you guarantee commercial results?

No. Results depend on your market, your offer and how it is carried out. We agree on tracking indicators from the start.

How much does an engagement cost?

The price is set by quote, after the discovery call and diagnosis, depending on the agreed scope.

Can you work in several languages?

Yes. We work in French, English and Spanish, including messages and sales materials.

Is this service linked to your other services?

Yes, when useful: website, 3D configurator, CPQ platform or AI personalization can serve the sales journey defined together.

Do we need an existing website or sales tool?

No. We start from your current situation and recommend the useful tools, or improvements to the ones you have.

References

Sources

McKinsey, “The new B2B growth equation”Study on B2B buyer expectations: omnichannel, convenience and personalization (about 3,500 decision makers, 12 markets).
Gartner, press release of May 7, 2025Survey of 632 B2B buyers: 74% of buying teams show unhealthy conflict during the decision process.

Let's talk about your commercial growth

A discovery call is enough to see whether the service fits your need and where to start.

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