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Tailor-made measurement and steering

Analytics & Performance

clear numbers to decide and measure real impact

Inspir3d, a creative technology studio in Paris, sets up the tracking, dashboards and analysis that show you what works: you make informed decisions and measure the real impact of every action.

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Reliable tracking
Clear dashboards
Indicators chosen with you
GDPR-minded
French, English, Spanish

In short

Analytics & performance: the essentials in 30 seconds

Analytics means measuring and analysing the data from your online activity so you can decide with facts and measure the real impact of your actions. Inspir3d Studio, a creative technology studio based in Paris, sets up the tracking, dashboards and analysis in six steps, with a single point of contact.

Provider
Inspir3d Studio, Paris
Method
6 steps, from scoping to continuous follow-up
What we set up
Tracking and audience measurement, dashboards, journey analysis, commented reports
Data
Only what your goals need, with rules aligned with GDPR
Languages
French, English, Spanish
Quote
Tailored, after a discovery call
Last updated

At a glance

Analytics & performance, step by step

What we set up

Four areas of measurement and performance

Measuring only makes sense if the numbers serve a decision. These are the areas where we work.

01

Tracking and audience measurement

Tagging plan, key events (quote request, meeting, order) and audience measurement configured so that every number can be trusted.

02

Dashboards

The indicators that matter, brought together on a readable screen and updated automatically from your tools.

03

Journey analysis

Where your visitors come from, where they go, where they stop, and which pages and channels really pay off.

04

Reports and recommendations

A regular review that explains the numbers in plain words and suggests the actions to take, along with how to measure their effect.

Our method

From your goals to steering, in six steps

A structured, transparent process: you always know which numbers are tracked, why, and what is done with them.

01

Scoping & goals

Together we define the decisions to inform and the expected results: more enquiries, better sales, a better-spread budget.

02

Measurement plan & data

We list the useful indicators, the events to track and the data not to collect, in line with GDPR and your visitors' consent.

03

Tracking set-up

Installation and checking of tracking on your website, shop or tools, so the numbers come through correctly.

04

Dashboards

Readable dashboards, with the essentials at the top of the screen and the detail one click away.

05

Analysis & reading

We read the numbers with you: trends, gaps, pages or channels that perform, blocking points in the journey.

06

Recommendations & follow-up

Prioritised actions, tracking of their effect and adjustment of the dashboard when your goals change.

Do your numbers serve your decisions?

Book a conversation with our team: we look at what you measure today and tell you what to add, fix or simplify.

Book a meeting

What is included

Everything you need to measure and steer your performance

Goal scopingDecisions to inform and indicators defined with you.
Measurement planEvents, indicators and privacy rules documented.
Tracking installationAudience measurement and key events checked end to end.
DashboardsA clear view of your indicators, updated from your tools.
Journey analysisTraffic sources, entry pages, drop-offs and pages that perform.
Campaign measurementWhat each channel or action brings in, tracked in a comparable way.
Commented reportsThe numbers explained in plain words, with suggested actions.
Follow-up & adjustmentsThe set-up evolves when your goals or tools change.

Expected results

What you can expect

Commercial results depend on your business, your audience and the quality of your data: we define the indicators to track with you from the scoping stage.

Resources

To go deeper

Conversion, 3D experiences and optimization: three resources to connect your numbers to actions.

A website that converts

The levers to turn your website into a conversion machine.

Read →

3D experiences and conversions

How 3D experiences are transforming e-commerce conversions.

Read →

Conversion optimization

Our service to turn your measurements into concrete improvements.

Read →

Why Inspir3d

More than a statistics tool: a creative technology studio

One single point of contact

From scoping to follow-up, one team, in Paris.

Measurement, design and 3D together

We build websites, 3D experiences and shopping journeys: we know where to measure and what to improve.

Built for several markets

Tracking and reports available in French, English and Spanish, useful for an international audience.

Do your numbers serve your decisions?

Book a conversation with our team: we look at what you measure today and tell you what to add, fix or simplify.

Book a meeting

Frequently asked questions

Analytics & performance: your questions

What is analytics?

It is the measurement and analysis of the data from your online activity: visits, journeys, conversions, sales. The goal is to understand what works so you can decide with facts rather than impressions.

Which indicators should be tracked?

It depends on your goals. For a services website it will often be quote requests and meetings; for a shop, orders, average basket and abandoned carts. We choose a small number of useful indicators with you.

Which tools do you use?

We choose the tool according to your need and budget: Google Analytics 4, Google Search Console, or a more privacy-friendly audience measurement solution. Dashboards connect to the tools you already use.

Is audience measurement compatible with GDPR?

Yes, provided the rules are respected: informing visitors and, depending on the tool and its configuration, collecting consent. The French regulator CNIL sets out the conditions under which some audience measurement tools can be used without consent. We take this into account from the measurement plan.

How is this different from conversion optimization?

Analytics measures and explains what is happening; conversion optimization acts to improve it by testing variants of pages and journeys. The two services complement each other, and we can run them together.

Can you work from my current website?

Yes. We start from what exists (website, shop, tracking tools), check what is measured today, then add or fix what is needed.

How long does it take to get a dashboard?

It depends on the number of tools to connect and the quality of the existing data. We give you a precise timeline after the discovery call.

How much does an analytics project cost?

Every project is unique. We provide a tailored quote once we understand your goals, your tools and your data. Book a meeting to discuss it.

References

Further reading

Steer with numbers you can count on

Let's talk about your project: we set up the tracking and dashboards that show the real impact of your actions.

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